Materiales en movimiento
MEM
Co-Creative Direction
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Intro
A furniture brand that moves between three countries. The identity had to move with it.
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Overview
MEM's identity should have a system that could hold the brand across three different countries and its base cities: Barcelona, São Paulo and Buenos Aires.
MEM is modular, reconfigurable, different in each region, adaptaing its shapes and color palette depending on the localization.
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Credits
Rocío Gomez | Co-direction
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